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Nice to Meet You

I'm Luke Smith. Pizza enthusiast, paid advertising specialist, and the person who will be on your strategy call.

Book Your Free Strategy Call
Luke Smith, Director of Simply Converting, standing with arms crossed

How We Got Here

I have been running paid ads for more than 10 years. I spent over three years of that at a media agency in Sydney, running Facebook, Instagram, Google and YouTube campaigns for large multinational companies.

In late 2018 I left. I wanted to do the same work for businesses where the owner feels every dollar.

Since then Simply Converting has worked with more than 100 businesses. We are a fully remote team of media buyers, and together we have managed over $10M in ad spend across Google and Meta.

Luke Smith sitting on a step in front of an ivy wall in Sydney

Why AI, and Why Now

For years the limit on good ad management was hours. There is always more to check than a person can get to.

So we rebuilt how the agency runs. Today Simply Converting runs on Claude. It checks the accounts daily, drafts the reports and flags the problems. Our buyers spend their time on the part that needs a person: deciding what to do.

It has made us better at the job. That is the only reason we talk about it.

What We Believe

  • Your numbers come first. If we do not know your breakeven, we are guessing.
  • No fluff. You should be able to read our report in two minutes.
  • You approve everything before it goes live.
  • Your accounts are yours.
Google review from Gilles at 3LC: Luke and his team really know their numbers. My only regret is not finding them sooner.
Gilles, 3LC. Google review.

"I would not hesitate working with Luke."

Sarah-Jane Hook, Agency Owner. Google review.
Meta Business PartnerGoogle Premier PartnerKlaviyo Master Partner

See how we work with ecommerce brands and service businesses.

Feel Like We're the Right Fit?

Book a free 45 minute strategy call. Bring your ad account and we will look at your numbers together.

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