More Calls From People Who Can Actually Buy
We are a lead generation agency for service businesses. You get a steady flow of calls and enquiries, every one scored by AI, so your budget goes after the leads that turn into jobs. Run on Google and Meta with the SC3 Method.
Book Your Free Strategy Call45 minutes. We look at your account and your lead quality together.
Your Last Agency Showed You Clicks. You Wanted Calls.
Your good months come from referrals. Your bad months show you there is no machine behind them.
So you tried running ads. Or paid someone to.
The report looked busy. Clicks up. "Conversions" up.
But the phone was ringing with job seekers, price shoppers and people two suburbs outside your service area. And nobody could tell you which ad the one good job came from.
Here is the real problem. The ad platforms count a time waster and a $20k job as the same thing. One lead. So they go and find you more of whichever is cheaper.
How the SC3 Method Works for a Service Business
Traffic: Reach People Who Need You Now
Someone searching for your service in your area is the best lead there is. We put you in front of them, and in front of the right local audience on social, while blocking the searches that waste money: jobs, DIY, free, cheap.
Conversion: A Page Built to Make the Phone Ring
One page per service, one clear offer, fast on a phone, with the form and the number where a thumb can reach them. Every call and every form is tracked back to the ad that produced it.
Awareness: Be the Name They Remember
Most people get three quotes. We keep you in front of them across Google, Facebook and Instagram while they decide.
The Part That Usually Gets Skipped: Teaching the Ads Which Leads Were Good
- Every call
- Calls scored
- AI listens to your recorded calls and marks each one against your rules. Right service, right area, real intent, or not.
- Every form
- Enquiries scored
- The same rules, applied to each enquiry as it lands.
- Ongoing
- Good leads fed back
- So the campaigns learn to find more people like your buyers, not more people like your time wasters.
- Every week
- Search term sweep
- Reads what your ads showed for and flags the waste.
- Same day
- Quality alerts
- If lead quality falls or leads stop, we hear about it that day, not at the end of the month.
- Always
- A person decides
- A senior buyer checks the scoring and makes the changes. You approve everything before it goes live.
Cost per Lead Is the Wrong Number
A $30 lead that never answers the phone is expensive. A $200 lead that becomes a $15k job is cheap.
So we work backwards from what a job is worth to you:
- What a new client is worth
- How many qualified leads it takes to win one
- The most you can pay for a qualified lead and still profit
Then we report on that. Qualified leads, cost per qualified lead, and which campaigns they came from.
What Happens When the Leads Are the Right Ones
This landed in Luke's inbox from a modular building client. It is the problem we would like you to have.
"Ripple Learning Ltd engaged Simply Converting to manage our Google Advertising over several years, and we couldn't recommend them more highly."
"Luke has shown a fantastic understanding of the ad space (both Google and Facebook), taking the time to dig into each client account, their specific needs and build out a strategy accordingly. His attention to detail and hands-on approach has been instrumental in seeing a huge increase in lead volumes and decreases in cost per lead across all accounts he has worked on."
"Luke is extremely transparent in everything he does and is always looking for ways to further improve our business performance."
One Google Ads account we took over: 84% more conversions, at a 32% lower cost per conversion.
Results are not typical. Individual results vary.
100% Done For You
- More of the right calls and enquiries, built around your services and service area
- Landing pages built to make the phone ring
- Every call and form tracked back to the ad that produced it
- Every lead scored, so you see qualified leads, not just leads
- Campaigns that learn from your good leads
- A weekly note: leads, qualified leads, cost per qualified lead
- You sell a service through enquiries, quotes or booked calls
- A new client is worth enough to pay for advertising
- You, or someone on your team, answers the phone
- You want to know which ad produced which job
- Not for health, finance or property businesses
- Not if nobody is available to follow up leads
- Not if you want the cheapest lead rather than the right one
Lead Generation Questions
Which platforms do you run?
Google and Meta. The mix depends on where your buyers are, and we will show you why on the call.
How do you know which leads are good?
We agree the rules with you first: which services, which areas, what counts as a real enquiry. AI scores each call and form against those rules, and your buyer checks the scoring.
Do you record my calls?
Calls to your tracking number are recorded, with the notice the law requires, so they can be scored. You own the recordings.
Do I need a new website?
No. We build the landing pages the ads point at. Your main site stays as it is.
Do you work with businesses outside Australia?
Yes. We work with service businesses in Australia and the United States.
What ad budget do I need?
We cover that on the call, because the right budget depends on what a new client is worth to you.
Will I own my ad account?
Yes. Always.
Not Quite the Right Fit?
Run a Shopify store? See Ecommerce Advertising. Want the AI built inside your own business so your team runs it? See Claude Code Agency. Or compare all three on the Services page.
Find Out What a Qualified Lead Should Cost You
Book a free 45 minute strategy call. We will go through your ad accounts together, look at where the budget is going, and work out what you can afford to pay for a lead that turns into a job.
P.S. Bring your last month of leads if you can. Ten minutes sorting the good from the bad usually shows exactly where the money went.